Finding what does your market want
Knowing who your market niche is and what your target audience wants is crucial to successfully promoting or attracting people to your site. Even you are a new affiliate or a savvy network marketer, finding what does your market want is a matter of survival.
No market research is complete until you’ve had a good look at the people and issues that make up your market. Deep research into your market niche can help you discover keywords that weren’t immediately obvious when you just looked at keyword search on the search engines.
Moreover, you can determine what your market is thinking, target it better and improve your results! Internet Marketing is about trial and error and has to do with continuous testing and tweaking your blog site.
What people want?
As a marketer you can usually make an educated guess as to what the concerns of your market are but, unless you already know your market well, the only way to really get inside the head of your audience is to go in and see what your market is talking about.
The first place that most affiliates look is at the search volumes for relevant keywords by using google keyword analysis or other sophisticated SEO Software. Apart from that we need a more marketistic and scientific approach to analyze our target market. We need to learn more about our prospects with using more demographic data.
Studing your target market- Demographic analysis
What is Demographic analysis? According to wikipedia, the most content online encyclopedia, Demographics are current statistical characteristics of a population. These types of data are used widely in sociology and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location.
Demographic trends describe the historical changes in demographics in a population over time.
Demographic profiles in marketing
Marketers typically combine several variables to define a demographic profile. A demographic profile provides enough information about the typical member of this group to create a mental picture of this hypothetical aggregate. For example, a marketer might speak of the single, female, middle-class, age 18 to 24, college educated demographic.
The study of the demographic profile of our target market is of great importance and we should learn the following demographic traits:
Researching can attain some of this information, but a lot of it might just be “common sense”. Think about the following and then try to keep these ideas in mind when you design your site.
- Age: How old are your readers? Are they mostly young, mostly middle-aged, or do they come from several age groups?
- Gender: Does your site targeting to mostly men or mostly women? It probably won’t surprise you to know that the two genders like different things and respond in different ways. This you should take into consideration when targeting men or women.
- Location: The largest online market is the US, but if you’re also targeting other countries you should be focused on other Anglophone countries such as UK, Australia, Canada, South Africa and New Zealand.
- Prior Knowledge: How much do your visitors already know about your topic? Are you targeting the newbies or the most experienced people in your market?
- Expectations: Once a visitor is at your website, what is he expecting to find? If there’s a large gap between their expectations and what they think you’re offering at first glance, they’ll click the back button and scoot right out of there. The perceived value by the customer is one of the most critical success factor in online marketing.
- Needs: A lot of affiliates go overboard providing information into the background of their product, the history of their product, uses and testimonials for the product, without realizing that all their customer really wants to do is look at the product! Conversion rate is influenced by the meeting and completing your customer needs.
- Competition: Where might have your visitors previously gone? Make sure your site can compete the competition.
- Marketing Philosophy: You have to adopt the basic customer philosophy and not incline from it. If you build a fashion design blog, you need very stylish and modern concept design too. You can’t build a site with dog training design tips and tricks and have technology blog design.
- This is one of the most common sense tips, yet possibly one of the hardest, aspects to understand – make sure that your website design and the text you use in your website are appropriate for your audience. It may help to get a friend or relative to look at your site and see what they think; you can also try just putting yourself in the mindset of your audience, and look at your site from that perspective. It requires a bit of creativity, but you’ll get the hang of it!
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