What is Positioning?


July 7, 2012 |


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What is positioning?

Attraction Marketing is the use of marketing techniques specifically tailored to teach customers how a service or product will benefit them well before they purchase it.  Attraction marketing techniques are a simple powerful formula to get MLM leads or customer leads.  The concept is really quite simple.  Instead of chasing family and friends promoting your newest MLM business opportunity, network marketing company or whatever affiliate  program is the newest fad, the Attraction Marketing  is to promote and brand you!

In positioning ourselves, we need to have a pair of sales proposals.

1. Primary business opportunity.This is your MLM opportunity, where your real money is to be made.  Your list could further buy monetized by introducing several products or services.

2. Affiliate Marketing opportunity. A marketing method in which a business rewards affiliates for each visitor or customer brought by the affiliate’s marketing efforts. You offer valuable products and services to your target niche with credible reviews or recommendations. The basic concept is to make money even your leads don’t join you in your primary business opportunity, this happens for two main reasons. Even they dislike network marketing, or they are part of an mlm company already. In this situation you offer to hem an alternative to join your affiliate company or to buy a product or service. The you can make money from them. Bear in mind that many affiliate programs are more lucrative from the primary business opportunities.

That is the ultimate role of personal branding and positioning.

As part of your traffic generation strategy, it’s important that either you or your blog be seen as an authority in the marketplace. The more people get to know you as the expert, then not only will you attract more potential customers, but you will keep the ones you have!

When you are perceived as an expert, people are more willing to take you on your recommendations, such as buying products or joining your network marketing opportunity. Your ability to position yourself as an expert it is easier than you think. If you are passionate about something, this only motive will steadily make you an expert.

Tips To Position yourself as an expert.

1 About Me Page. An about yourself will attract your reader’s attention, and, more importantly, provide them with a quick sampling of what you represent. This gives prospects the opportunity to get to know, like and trust you. People join people and not companies or programs. It’s because of your credibility, others will want to join know the your program. Social Media is a great place to begin building relationships with your prospects that will become MLM leads.

2 . Create a funded proposal. A funded proposal is an Attraction Marketing technique where you sell an inexpensive information product to your target audience. This might be a training course or program that provides lots of value to your targeted niche of prospects. The money you make will continue to fund your lead generation campaign.

3. Webinars. You can hold your own educational webinar or presentation. You can do it alone or with venturing with someone in the industry.

4. Build your own info series products or courses, this will bring you even more money and even mnore new prospects.

5. Free training that you can offer to the prospects to opt in your list, if they are not willing to buy your funded proposals.

6. Live speaking events. Where you are the guest speaker or the organizer.

7. Video marketing. The video is more powerful than the other media and it has more exposure.

8. Built a Mastermind Team or an inner circle.

9. Forgot to tell you to take a signature stamp. Like mine in the bottom of this post. This is personal branding

 

If you want ot join my inner circle or learn more about positiong and personal branding go here en.divramis.com

 

John Ioannis Divramis 

Direct: +30.6972364387
john@divramis.com

www.divramis.com

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Category: Attraction Marketing, Personal Branding

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